Superfriend Brand Refresh
SuperFriend was releasing a lot of materials, however it wasn’t easy to distinguish from which department they were coming from and to whom they were relevant. Their branding was inconsistent and fragmented across departments. While creating the visuals for a new campaign to attract HR managers to their programs this was a good opportunity to look at their brand as a whole.
The brand was split up into three distinct categories; corporate, research and program communications. I created a distinct look for each of these as well as the campaign imagery which also fit into the programs brand. An extensive style guide and brand assets were necessary to aid further creation of branded materials.