SolvEasy Customer Journey

The SolvEasy website wasn’t performing very well and the client wanted it overhauled to perform better. Not really knowing much about their customers’ habits I decided that creating a customer journey map would be beneficial to find out exactly at what point in their journey a website would be useful and for what reason.

Interviews were conducted and the journey was mapped out. Two personas emerged from the findings directly relating to a difference in male and female behaviour. The findings and subsequent map also revealed some interesting opportunities, but the biggest finding was that for a number of reasons a website simply wasn’t needed at all. One of the biggest opportunities was with the pharmacy assistant. So I put together a low fidelity prototype for an educational iPad app that would help pharmacy assistants at the shelf. The app expanded across the whole Ego range of products creating much more value and potentially solving similar problems for other products.