A Twist At Every Turn
A twist at every turn is a browser based experience highlighting the vast range of experiences on offer in Melbourne. The experience accompanies a film where each scene transforms in tone, the viewer is encouraged to twist and turn their smart phone to navigate their way through each of the scenes. In landscape mode the film plays as normal, then when the phone is twisted to portrait mode vertically scrolling content is shown relating to that precise moment in the film. Content can be favourited along the way revealing a personalised itinerary at the end of the experience.
At the beginning of each scene an unobtrusive icon is displayed as a reminder to twist to explore more content.